The roads are already over-stretched with the amount of traffic, clogged with cars, lorries and trucks. Some of these vehicles are on overnight or next day deliveries for which they are best suited, but much of the traffic could be taken by water as part of an integrated transport policy.
Water freight can be the cheapest way to move goods. The main reasons are economies of scale and fuel efficiency. One person operating a decent sized barge can move more cargo by water in a given amount of time than that person could if driving a lorry to and fro.
Membership of the CBOA is open to both companies and individuals who support the aims of the association